Disney has been rather tight-lipped on what their plans are for expanding the Star Wars franchise within its theme parks. And while we still don’t know what the exact plans are, we do know one thing – they were waiting for at least the first of the new movies to be in production so they could take elements from it.
Speaking at a Q&A session at Variety‘s Dealmakers Breakfast earlier today, Disney chief Bob Iger said, “There will be a much larger Star Wars presence in our parks globally. But we want to do this big, which takes time, and to do it right.”
And doing it right meant waiting until they could include elements from the newest installment of the franchise. “I didn’t want someone to say, ‘I just saw the movie and there’s nothing in that movie in this,” he elaborated. “We waited to see what this film would have in it.”
So Iger put the brakes on all the Imagineering work being done to buy time for J.J. Abrams and his team to get through the development work and into production, so there would be designs that Imagineering could include.
“I slowed it all down so what we come forward with will have a blend of the past, present and maybe the future,” he said. “Now we have a sense of what’s in Star Wars 8 and what some of the standalone films will have in them.”
And just how much are they betting on the next movie? All in, baby. “I keep telling J.J. Abrams this is a $4 billion movie. We need to treat this very special. It’s an unbelievable privilege and unbelievable responsibility to take a jewel and treat it in a way that is respectful of its past but brings it into the future.”
He’s got that right.